TVRI Bali Features Primakara University Digital Economy Expert in Creative MSME Discussion

TVRI Bali invited a digital economy expert from Primakara University, I Made Dwi Hita Darmawan, as a speaker in a discussion program titled “Creative MSMEs: From Ideas to Businesses.” The discussion explored the opportunities and challenges faced by micro, small, and medium enterprises (MSMEs) in adapting to digital transformation and the growth of the digital creative economy. During the session, I Made Dwi Hita Darmawan highlighted the importance of digital transformation for MSMEs, including the use of technology to improve business efficiency, expand market reach, and create innovative products and services. He also emphasized the crucial role of the younger generation in driving innovation and developing creative business ideas that can strengthen MSME competitiveness in the digital economy. Primakara University’s participation in this program reflects the institution’s commitment to supporting the development of the creative economy ecosystem in Bali and encouraging MSMEs to grow and compete in the digital era. Through education, research, and collaboration, Primakara University continues to foster innovative and competitive entrepreneurs capable of addressing the challenges of the digital economy.