Event
Published on 3/31/2026
Primakara University reaffirmed its commitment to supporting the development of micro, small, and medium enterprises (MSMEs) through the participation of Ida Bagus Ardhi Putra, S.Kom., M.Pd. as a speaker at the UMKM Juara 2026 Workshop, held on March 31, 2026.
During the workshop, Ida Bagus Ardhi Putra, who serves as the Director of Business Development and Incubation (DPUI) at Primakara University, delivered a session entitled “Innovate to Grow: Business Innovation Strategies for MSMEs.”
Through an engaging and interactive session, participants gained insights into the importance of innovation as a key driver of business growth. The discussion covered strategies for creating product value, understanding market needs and customer behavior, and designing adaptive business models capable of responding to changing market conditions.
Participants also learned how innovation can help strengthen competitiveness, expand market opportunities, and support long-term business sustainability in an increasingly dynamic business environment.
The workshop provided a valuable platform for MSME owners to broaden their knowledge, exchange experiences, and gain inspiration for developing more innovative and customer-oriented businesses.
Through its active involvement in this initiative, Primakara University continues to support the growth of sustainable, adaptive, and competitive MSMEs capable of thriving in both regional and national markets.