Event
Published on 4/27/2026
Primakara University continued its commitment to strengthening entrepreneurial capacity through the participation of I Gusti Agung Prabandari Tri Putri, S.E., M.M. as a speaker in an Entrepreneurship Training Program held on April 27, 2026, in Jembrana.
The program, organized by the Jembrana Regency Office of Cooperatives, SMEs, and Trade, was attended by 30 MSME owners eager to enhance their business capabilities and competitiveness in today’s digital economy.
During the session, participants were introduced to Design Thinking, an innovative approach that emphasizes understanding customer needs, developing creative solutions, and designing products and services that better align with market demands.
Through interactive discussions and practical learning, participants explored the key stages of Design Thinking, including problem identification, user empathy, idea generation, prototyping, and solution testing.
This approach is expected to help MSME owners become more adaptive to market changes, foster greater creativity in product and service development, and strengthen their ability to compete in an increasingly dynamic business environment.
The activity reflects Primakara University’s commitment to supporting the growth of innovative, sustainable, and competitive MSMEs that are prepared to thrive in the era of digital transformation.