Event
Published on 4/30/2026
Primakara University continues to contribute to the development of local entrepreneurs through its participation in an entrepreneurship training program organized by the Jembrana Regency Office of Cooperatives, Small and Medium Enterprises, and Trade on April 30, 2026.
The program featured two lecturers from Primakara University, Dharma Prasetya Irawan, S.Sn., M.Sn., and Kurniawan Joko Purnomo, S.Kom., M.M., who shared practical knowledge and strategies to help MSME owners strengthen their marketing capabilities in the digital era.
In the first session, Dharma Prasetya Irawan delivered a presentation on Product Photography and Videography, focusing on visual content creation techniques that can increase product appeal and attract consumer attention. Participants learned how effective visual presentation can enhance product value and support marketing efforts across digital platforms.
Meanwhile, Kurniawan Joko Purnomo presented Branding and Digital Marketing strategies, emphasizing the importance of building a strong brand identity, maintaining a consistent brand image, and utilizing digital channels to reach broader markets. The session also highlighted how effective branding can strengthen customer trust and business growth.
A total of 30 MSME participants attended the training and actively engaged in discussions about the challenges they face in marketing their products. The materials provided were designed to offer practical solutions that could be directly implemented in their businesses.
Through this program, participants are expected to strengthen their marketing capabilities, build stronger brand identities, and leverage creative visual content to enhance their competitiveness in an increasingly dynamic marketplace.
This initiative reflects Primakara University’s ongoing commitment to supporting local MSMEs through education, innovation, and sustainable collaboration.