Event
Published on 6/3/2026
Primakara University continues to support the development of digital capabilities among entrepreneurs through educational and training initiatives. One of these contributions was demonstrated through participation in the Entrepreneurship Development and Growth Technical Guidance Program (Bimtek) held on June 3, 2026.
During the program, Kurniawan Joko Purnomo, S.E., M.M., a lecturer at Primakara University, delivered a session on the utilization of META Ads and basic analytics as digital marketing strategies to help MSMEs reach broader markets and improve sales performance.
The session provided participants with insights into effective digital advertising planning, promotional budget management, and the use of analytics and business data to support decision-making processes. Participants also learned how digital platforms can be leveraged to enhance product visibility and strengthen customer engagement.
In addition, the workshop introduced practical, data-driven marketing strategies that can be adapted to the specific needs and scale of each business. By effectively utilizing META Ads, MSMEs are expected to improve promotional efficiency while maximizing marketing outcomes.
This activity reflects Primakara University’s commitment to supporting MSME digital transformation through enhanced technological and digital marketing literacy. Through initiatives such as this, entrepreneurs are expected to become more adaptive to digital business trends and better prepared to seize opportunities in the evolving digital economy.