Event
Published on 5/7/2026
Primakara University reaffirmed its commitment to supporting sustainable MSME development through a collaboration with the Bali Provincial Office of Cooperatives, Small and Medium Enterprises in the GREEN UMKM: Downstreaming Innovation for Sustainable Business Networks program held on May 7, 2026, at the UPTD PLUT KUMKM Bali Hall.
The GREEN UMKM program aims to encourage entrepreneurs to build businesses that not only focus on economic growth but also emphasize sustainability, innovation, and positive impacts on both society and the environment.
As part of the program, Primakara University contributed through a training session entitled “Market Access, Business Validation, and Customer Research for Green Business”, delivered by Ida Bagus Ardhi Putra, S.Kom., M.Pd., Director of Business Development and Business Incubation (DPUI) at Primakara University.
During the session, participants gained insights into understanding market needs, validating business ideas and models, and conducting customer research to support informed business decision-making. The training also highlighted strategies for developing green businesses that are aligned with market demands and long-term sustainability goals.
The program provided participants with practical knowledge to strengthen their business strategies, improve competitiveness, and create products and services that deliver value to customers while supporting environmental sustainability.
Through collaborations with government institutions and other stakeholders, Primakara University continues to support the growth of an innovative and sustainable entrepreneurial ecosystem that contributes positively to regional and national economic development.