Event
Published on 6/3/2026
Primakara University continues to demonstrate its commitment to supporting digital transformation through educational initiatives aimed at empowering communities and business owners. One of these efforts was carried out on June 3, 2026, through a knowledge-sharing session on the utilization of Artificial Intelligence (AI) for digital content development among Micro, Small, and Medium Enterprises (MSMEs).
During the session, Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, delivered insights on the use of Visual AI technology to help entrepreneurs create digital content that is more engaging, creative, and aligned with modern marketing needs.
Participants learned about various opportunities for utilizing AI in content creation, including visual concept development, promotional material production, and social media content optimization. The technology offers MSMEs the ability to improve efficiency while producing higher-quality marketing content.
In addition to discussing AI concepts and current technological trends, the session also provided practical insights into how AI can be effectively implemented to strengthen digital marketing strategies in an increasingly competitive business environment.
This activity reflects Primakara University’s ongoing commitment to enhancing digital literacy and technological adoption among communities and entrepreneurs. Through educational and community engagement programs, the university continues to support MSMEs in becoming more adaptive to technological advancements and more competitive in the digital economy.