Primakara University reaffirmed its commitment to human resource development through the participation of Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, as a speaker at a training program organized by UPTD Bapelkesmas Bali Province on July 7, 2026.
During the session, he presented the topic "Digital Marketing Strategy and Personal Branding," providing participants with practical knowledge on building a strong professional identity while utilizing digital marketing to improve competitiveness in today's rapidly evolving digital landscape.
Participants explored various approaches to developing authentic personal branding, identifying target audiences, creating valuable digital content, and maximizing the use of online platforms to expand their reach and strengthen public trust. The training emphasized practical strategies that can be directly applied in professional and organizational settings.
Beyond digital marketing techniques, the workshop highlighted the importance of adapting to technological advancements and strengthening communication skills through digital media. These competencies are increasingly essential for professionals seeking to remain relevant and competitive in the era of digital transformation.
Through educational initiatives such as this, Primakara University continues to contribute to the development of digital competencies by collaborating with government institutions and other stakeholders. The university remains committed to fostering an innovative, adaptive, and future-ready learning ecosystem that empowers individuals to thrive in the digital age.